Whistler Fireplace Company
About The Project
From the branding to the website, to the business cards and other printed materials our goal was to give the Whistler Fireplace brand a premium feel that would reflect the quality of the amazing products that they install as well as the various spaces where they would be found.
The website was designed and developed to deliver a very high-end user experience from start to finish. Some of the key areas we focused on were navigation, product displays, and animations. By carefully considering each step in the online user experience, we were able to create a modern and up-to-date online presence that was both responsive and user-friendly.
When it came to printed materials such as brochures and business cards, we carefully created these in a way that would align with the overall brand identity and image. For example, as business cards are a critical offline extension of the brand we wanted to maintain the high-end feel right down to the materials used to print the cards. The combination of both matte and glossy finishes and use of thicker card stock will really give you a feel for the brand from the moment you pick up one of these cards. Another distinct feature of these is that they were strategically designed to not only portray relevant information in an attractive way but to also be functional allowing enough room for notes to be made if needed.
Because of the nature of their business, their business cards were a very important aspect of their marketing.
We crafted business cards that not only align with the brand’s visions but also are unique. Each business card for their employees features a different image of a customer fireplace WFC sells and installs.
The business cards are printed on extremely thick paper with a custom coloured inner ply of paper to help create a business card that stands out. These small tactile decisions have led their business cards to continue to impress current and prospective customers.
As WFC continued to grow, so did their operation and fleet of vehicles. With this growth, the team decided it would be a good idea to take advantage of the free marketing space that they had. We were asked to create a Vehicle wrap design that would stand out while staying true to their minimal and sophisticated design style.
We contracted Premier Graphics to assist with the printing and application of the wrap. They helped us to achieve the look we were looking for and we could not be happier with the result.